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Journal Articles

The role of marketing in conglomerates

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Richard Wilson
Journal: European Journal of Marketing
European Journal of Marketing (1971) 5 (3): 116–122.
https://doi.org/10.1108/EUM0000000005165
Published: 01 March 1971
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Journal Articles

Status report on marketing theory

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Martin Christopher, Jane Kirkland, John Jeffries, Richard Wilson
Journal: European Journal of Marketing
European Journal of Marketing (1968) 2 (3): 230–242.
https://doi.org/10.1108/EUM0000000005256
Published: 01 March 1968
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