Robert E. Spekman
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Journal Articles

Consensus and collaboration: norm‐regulated behaviour in industrial marketing relationships

Robert E. Spekman, Deborah J. Salmond, C. Jay Lambe
Journal: European Journal of Marketing
European Journal of Marketing (1997) 31 (11-12): 832–856.
https://doi.org/10.1108/03090569710190569
Published: 01 December 1997
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Journal Articles

Conceptual and Methodological Issues in Buying Centre Research

Robert E. Spekman, Kjell Gronhaug
Journal: European Journal of Marketing
European Journal of Marketing (1986) 20 (7): 50–63.
https://doi.org/10.1108/EUM0000000004656
Published: 01 July 1986
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Journal Articles

A Framework for the Use of Power

Jack J. Kasulis, Robert E. Spekman
Journal: European Journal of Marketing
European Journal of Marketing (1980) 14 (4): 180–191.
https://doi.org/10.1108/EUM0000000004899
Published: 01 April 1980
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