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Robert P. Hamlin
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Journal Articles
The rise and fall of the Latin Square in marketing:a cautionary tale
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2005) 39 (3-4): 328–350.
Published: 01 March 2005
Journal Articles
A systematic procedure for targeting market research
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2000) 34 (9-10): 1038–1052.
Published: 01 October 2000
