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Robert V. Kozinets
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Journal Articles
From killer bunnies to talking cupcakes: theorizing the diverse universe of virtual influencers
Open Access
Journal:
European Journal of Marketing
European Journal of Marketing (2024) 58 (13): 205–251.
Published: 14 November 2024
Journal Articles
Netnography and design thinking: development and illustration in the vegan food industry
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2021) 55 (9): 2491–2514.
Published: 11 February 2021
