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Roderick J. Brodie
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Journal Articles

Theorizing with managers: how to achieve both academic rigor and practical relevance?

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Suvi Nenonen, Roderick J. Brodie, Kaj Storbacka, Linda D. Peters
Journal: European Journal of Marketing
European Journal of Marketing (2017) 51 (7-8): 1130–1152.
https://doi.org/10.1108/EJM-03-2017-0171
Published: 11 July 2017
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Journal Articles

Theorizing with managers to bridge the theory-praxis gap: Foundations for a research tradition

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Roderick J. Brodie, Suvi Nenonen, Linda D. Peters, Kaj Storbacka
Journal: European Journal of Marketing
European Journal of Marketing (2017) 51 (7-8): 1173–1177.
https://doi.org/10.1108/EJM-03-2017-0175
Published: 11 July 2017
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Journal Articles

The benefits of manufacturer brands to retailers

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Mark S. Glynn, Roderick J. Brodie, Judy Motion
Journal: European Journal of Marketing
European Journal of Marketing (2012) 46 (9): 1127–1149.
https://doi.org/10.1108/03090561211247856
Published: 14 September 2012
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Journal Articles

Equity in corporate co‐branding: The case of adidas and the All Blacks

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Judy Motion, Shirley Leitch, Roderick J. Brodie
Journal: European Journal of Marketing
European Journal of Marketing (2003) 37 (7-8): 1080–1094.
https://doi.org/10.1108/03090560310477672
Published: 01 August 2003
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Journal Articles

Measuring Channel Sensitivities to New Industrial Service Designs: Managerial Implications

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R. Hedley Sanderson, Roderick J. Brodie, Arch G. Woodside
Journal: European Journal of Marketing
European Journal of Marketing (1989) 23 (4): 50–59.
https://doi.org/10.1108/EUM0000000000565
Published: 01 April 1989
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