Russell Abratt
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Journal Articles

Corporate identity, corporate branding and corporate reputations: Reconciliation and integration

Russell Abratt, Nicola Kleyn
Journal: European Journal of Marketing
European Journal of Marketing (2012) 46 (7-8): 1048–1063.
https://doi.org/10.1108/03090561211230197
Published: 20 July 2012
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Journal Articles

Trust determinants and outcomes in global B2B services

Patricia M. Doney, James M. Barry, Russell Abratt
Journal: European Journal of Marketing
European Journal of Marketing (2007) 41 (9-10): 1096–1116.
https://doi.org/10.1108/03090560710773363
Published: 25 September 2007
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Journal Articles

Development and management of corporate image in South Africa

Russell Abratt, Thabiso Nsenki Mofokeng
Journal: European Journal of Marketing
European Journal of Marketing (2001) 35 (3-4): 368–386.
https://doi.org/10.1108/03090560110382075
Published: 01 April 2001
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Journal Articles

Perceptions of the Societal Marketing Concept

Russell Abratt, Diane Sacks
Journal: European Journal of Marketing
European Journal of Marketing (1989) 23 (6): 25–33.
https://doi.org/10.1108/03090569010142640
Published: 01 June 1989
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Journal Articles

Selection and Motivation of Industrial Distributors: A Comparative Analysis

Russell Abratt, Leyland F. Pitt
Journal: European Journal of Marketing
European Journal of Marketing (1989) 23 (2): 144–153.
https://doi.org/10.1108/EUM0000000000553
Published: 01 February 1989
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