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Journal Articles

Evaluating the impact of an incentive scheme to encourage pregnant people to set a quit-smoking date

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Seamus Allison, M. Bilal Akbar, Claire Allison, Karla Padley, Stephen Wormall
Journal: European Journal of Marketing
European Journal of Marketing (2024) 58 (7): 1756–1775.
https://doi.org/10.1108/EJM-06-2023-0467
Published: 15 January 2024
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Journal Articles

The self-perceived age of GenX women: prioritising female subjective age identity in marketing

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Sharon-Marie Gillooley, Sheilagh Mary Resnick, Tony Woodall, Seamus Allison
Journal: European Journal of Marketing
European Journal of Marketing (2023) 57 (10): 2765–2807.
https://doi.org/10.1108/EJM-04-2022-0267
Published: 24 May 2023
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