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Framing as status or benefits?: Consumers’ reactions to hierarchical loyalty program communication

Mauricio Palmeira, Nicolas Pontes, Dominic Thomas, Shanker Krishnan

European Journal of Marketing (2016) 50 (3-4): 488–508.

https://doi.org/10.1108/EJM-02-2014-0116

Published: 11 April 2016

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