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Social media “stars” vs “the ordinary” me: influencer marketing and the role of self-discrepancies, perceived homophily, authenticity, self-acceptance and mindfulness

Shehzala, Anand Kumar Jaiswal, Vidya Vemireddy, Federica Angeli

European Journal of Marketing (2024) 58 (2): 590–631.

https://doi.org/10.1108/EJM-02-2023-0141

Published: 23 January 2024

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