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Journal Articles

“Like a Human – Just Digital”: adolescents’ and parents’ perceptions of virtual influencer marketing

Simone Lykke Tranholm Mouritzen, Susanne Pedersen, Lina Fogt Jacobsen
Journal: European Journal of Marketing
European Journal of Marketing (2026) 60 (4): 891–931.
https://doi.org/10.1108/EJM-05-2024-0351
Published: 09 February 2026
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Journal Articles

Virtual influencer marketing: the good, the bad and the unreal

Simone Lykke Tranholm Mouritzen, Valeria Penttinen, Susanne Pedersen
Journal: European Journal of Marketing
European Journal of Marketing (2024) 58 (2): 410–440.
https://doi.org/10.1108/EJM-12-2022-0915
Published: 08 June 2023
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