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Journal Articles

Should marketing managers be concerned about attitudes towards marketing and consumerism in New Zealand? A longitudinal view

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Steven Lysonski, Srinivas Durvasula, John Watson
Journal: European Journal of Marketing
European Journal of Marketing (2003) 37 (3-4): 385–406.
https://doi.org/10.1108/03090560310459014
Published: 01 April 2003
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Journal Articles

Business‐to‐business marketing Service recovery and customer satisfaction issues with ocean shipping lines

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Srinivas Durvasula, Steven Lysonski, Subhash C. Mehta
Journal: European Journal of Marketing
European Journal of Marketing (2000) 34 (3-4): 433–452.
https://doi.org/10.1108/03090560010311957
Published: 01 April 2000
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