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Journal Articles

Concerned protesters: from compassion to retaliation

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Paolo Antonetti, Stan Maklan
Journal: European Journal of Marketing
European Journal of Marketing (2017) 51 (5-6): 983–1010.
https://doi.org/10.1108/EJM-03-2016-0145
Published: 08 May 2017
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Journal Articles

Show me the money: Improving our understanding of how organizations generate return from technology-led marketing change

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Stan Maklan, Joe Peppard, Philipp Klaus
Journal: European Journal of Marketing
European Journal of Marketing (2015) 49 (3-4): 561–595.
https://doi.org/10.1108/EJM-08-2013-0411
Published: 13 April 2015
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Journal Articles

Customer service experiences: Developing and applying a sequentialincident laddering technique

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Uta Jüttner, Dorothea Schaffner, Katharina Windler, Stan Maklan
Journal: European Journal of Marketing
European Journal of Marketing (2013) 47 (5-6): 738–769.
https://doi.org/10.1108/03090561311306769
Published: 24 May 2013
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Journal Articles

Dynamic capabilities: the missing link in CRM investments

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Stan Maklan, Simon Knox
Journal: European Journal of Marketing
European Journal of Marketing (2009) 43 (11-12): 1392–1410.
https://doi.org/10.1108/03090560910989957
Published: 13 November 2009
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