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T.K.P. Leung
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Journal Articles
Cronyism: One possible consequence of guanxi for an insider: how to obtain and maintain it?
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2008) 42 (1-2): 23–34.
Published: 15 February 2008
Journal Articles
Managing information diffusion in internet marketing
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2005) 39 (7-8): 926–946.
Published: 01 July 2005
Journal Articles
The roles of xinyong and guanxi in Chinese relationship marketing
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2005) 39 (5-6): 528–559.
Published: 01 May 2005
Journal Articles
Face, favour and positioning – a Chinese power game
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2003) 37 (11-12): 1575–1598.
Published: 01 December 2003
Journal Articles
The difference between Chinese and Western negotiations
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (1998) 32 (3-4): 374–389.
Published: 01 April 1998
