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Journal Articles

Using EEG to examine the role of attention, working memory, emotion, and imagination in narrative transportation

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Ross Gordon, Joseph Ciorciari, Tom van Laer
Journal: European Journal of Marketing
European Journal of Marketing (2018) 52 (1-2): 92–117.
https://doi.org/10.1108/EJM-12-2016-0881
Published: 31 January 2018
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Journal Articles

Assessing the effect of narrative transportation, portrayed action, and photographic style on the likelihood to comment on posted selfies

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Stefania Farace, Tom van Laer, Ko de Ruyter, Martin Wetzels
Journal: European Journal of Marketing
European Journal of Marketing (2017) 51 (11-12): 1961–1979.
https://doi.org/10.1108/EJM-03-2016-0158
Published: 14 November 2017
View article titled, Assessing the effect of narrative transportation, portrayed action, and photographic style on the likelihood to comment on posted selfies
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