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Utpal M. Dholakia
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Journal Articles
A motivational process model of product involvement and consumer risk perception
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2001) 35 (11-12): 1340–1362.
Published: 01 December 2001
Journal Articles
What makes commercial Web pages popular?: An empirical investigation of Web page effectiveness
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (1998) 32 (7-8): 724–736.
Published: 01 August 1998
