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Journal Articles

Understanding the role of influencers on live streaming platforms: when tipping makes the difference

Available to Purchase
Liying Zhou, Fei Jin, Banggang Wu, Xiaodong Wang, Valerie Lynette Wang, Zhi Chen
Journal: European Journal of Marketing
European Journal of Marketing (2022) 56 (10): 2677–2697.
https://doi.org/10.1108/EJM-10-2021-0815
Published: 08 August 2022
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Journal Articles

Business-to-business referral as digital coopetition strategy: Insights from an industry-wise digital business network

Open Access
Ying Zhu, Valerie Lynette Wang, Yong Jian Wang, Jim Nastos
Journal: European Journal of Marketing
European Journal of Marketing (2020) 54 (6): 1181–1203.
https://doi.org/10.1108/EJM-01-2019-0011
Published: 21 February 2020
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