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Journal Articles

An investigation into the sexualization of human and virtual social media influencers

Kendra Fowler, Veronica L. Thomas

European Journal of Marketing (2025) 59 (5): 1318–1346.

https://doi.org/10.1108/EJM-04-2024-0259

Published: 21 April 2025

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Journal Articles

Compensatory word of mouth as symbolic self-completion: When talking about a brand can restore consumers’ self-perceptions after self-threat

Christina Saenger, Veronica L. Thomas, Dora E. Bock

European Journal of Marketing (2020) 54 (4): 671–690.

https://doi.org/10.1108/EJM-03-2018-0206

Published: 27 February 2020

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Journal Articles

Hidden consumption behaviour: an alternative response to social group influence

Veronica L. Thomas, Robert D. Jewell, Jennifer Wiggins Johnson

European Journal of Marketing (2015) 49 (3-4): 512–531.

https://doi.org/10.1108/EJM-06-2013-0336

Published: 13 April 2015

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