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Journal Articles

Product market diversification and market emphasis: Impacts on firm idiosyncratic risk in market turbulence

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Wenbin Sun, Rahul Govind
Journal: European Journal of Marketing
European Journal of Marketing (2017) 51 (7-8): 1308–1331.
https://doi.org/10.1108/EJM-09-2016-0510
Published: 11 July 2017
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Journal Articles

The impact of environmental uncertainty on increasing customer satisfaction through corporate social responsibility

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Wenbin Sun, Joseph M. Price
Journal: European Journal of Marketing
European Journal of Marketing (2016) 50 (7-8): 1209–1238.
https://doi.org/10.1108/EJM-02-2015-0077
Published: 11 July 2016
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