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Journal Articles
Consumerism in Europe: Challenges and Opportunities for Marketing Strategy
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (1978) 12 (4): 316–325.
Published: 01 April 1978
Journal Articles
The International Consumerist Movement
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (1977) 11 (2): 86–118.
Published: 01 February 1977
