Skip to Main Content
Xiaochi Sun
Close
Save search
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles

Why do customers want to learn? Antecedents and outcomes of customer learning

Available to Purchase
Xiaochi Sun, Andreas Benedikt Eisingerich, Thomas Foscht, Xuebin Cui, Judith Schloffer
Journal: European Journal of Marketing
European Journal of Marketing (2022) 56 (3): 677–703.
https://doi.org/10.1108/EJM-04-2020-0302
Published: 14 March 2022
View article titled, Why do customers want to learn? Antecedents and outcomes of customer learning
Open the PDF for Why do customers want to learn? Antecedents and outcomes of customer learning in another window
Add to Citation Manager for Why do customers want to learn? Antecedents and outcomes of customer learning
This Feature Is Available To Subscribers Only

or Create an Account

Close Modal
Close Modal