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Journal Articles

Regulating sharing platforms in lateral exchange markets: the role of power and trust

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Xiaofei Tang, Yong (Eddie) Luo, Pan Zhou, Ben Lowe
Journal: European Journal of Marketing
European Journal of Marketing (2023) 57 (4): 1014–1036.
https://doi.org/10.1108/EJM-06-2021-0432
Published: 14 March 2023
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Includes: Supplementary data
Journal Articles

The effect of winning-losing perception on consumers’ variety-seeking behavior

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En-Chung Chang, Beixi Wen, Xiaofei Tang
Journal: European Journal of Marketing
European Journal of Marketing (2021) 55 (6): 1624–1642.
https://doi.org/10.1108/EJM-07-2019-0565
Published: 27 January 2021
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