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Journal Articles

Retweet to donate? Cause-related marketing in the era of social medialization

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Shinhye Kim, Melanie Bowen, Xiaohan Wen
Journal: European Journal of Marketing
European Journal of Marketing (2024) 58 (4): 1015–1046.
https://doi.org/10.1108/EJM-06-2022-0484
Published: 09 April 2024
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Journal Articles

Are crowdsourcing announcements signals of customer orientation? A comparison of consumer responses to product- versus communication-related campaigns

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Xiaohan Wen, S. Sinem Atakan
Journal: European Journal of Marketing
European Journal of Marketing (2023) 57 (5): 1407–1441.
https://doi.org/10.1108/EJM-12-2020-0910
Published: 24 April 2023
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