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A customer lifetime value model for the banking industry: a guide to marketing actions

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Yeliz Ekinci, Nimet Uray, Füsun Ülengin
Journal: European Journal of Marketing
European Journal of Marketing (2014) 48 (3-4): 761–784.
https://doi.org/10.1108/EJM-12-2011-0714
Published: 08 April 2014
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