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Journal Articles

Category–level drivers of the market share–rank power law relationship

Young Han Bae, Thomas S. Gruca, Hyunwoo Lim, Gary J. Russell

European Journal of Marketing (2024) 58 (6): 1653–1675.

https://doi.org/10.1108/EJM-05-2022-0360

Published: 26 June 2024

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Journal Articles

The role of marketing capability in linking CSR to corporate financial performance: When CSR gives positive signals to stakeholders

Sean Yim, Young Han Bae, Hyunwoo Lim, JaeHwan Kwon

European Journal of Marketing (2019) 53 (7): 1333–1354.

https://doi.org/10.1108/EJM-08-2017-0526

Published: 08 April 2019

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