Keywords: 50 years
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Journal Articles
European Journal of Marketing (2022) 56 (5): 1434–1463.
Published: 21 April 2022
... and processes that non-profit organisations, government agencies and policymakers seeking to enact change can use. This paper delivers five tenets that summarise the findings of the three strands and delivers research priorities for the next 50 years of social marketing research to drive the field forward...

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