...Simone Lykke Tranholm Mouritzen; Susanne Pedersen; Lina Fogt Jacobsen Purpose While the control of virtual influencers’ appearance, behaviour and beliefs is appealing to brands, it remains unclear whether consumers, particularly adolescents, can fully grasp and cope with this new form...

...Peter Nuttall; Julie Tinson Purpose This paper aims to contribute to the special issue theme by exploring the perceptions of anti‐consumption and resistant practices of adolescents by their peer group in the context of high school prom attendance. Design/methodology/approach This paper employs...