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Marketing communications for special events: Analysing managerial practice, consumer perceptions and preferences

European Journal of Marketing (2011) 45 (6): 987–1004.

https://doi.org/10.1108/03090561111119930

Published: 31 May 2011

... Marketing communications Festivals Advertising media Consumers Individual perception Australia RQ1. How do special event organisers approach marketing communications? RQ2. Do consumers consider the information they receive about special events, and the way they receive...

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Journal Articles

Pioneering Commercial Radio the “D‐I‐Y” Way

Stephen Williams

European Journal of Marketing (1987) 21 (8): 7–13.

https://doi.org/10.1108/EUM0000000004707

Published: 01 August 1987

... member of commercial radio in its early days. Problems of finding an audience and holding it were some of the tasks which these new enterprises faced. © MCB UP Limited 1987 Radio Industry Advertising Media 7 Pioneering Commercial Radio the "D-I-Y" Way by Stephen Williams late of Radio...