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Nicholas J. O'Shaughnessy
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Journal Articles

The dark side of political marketing: Islamist propaganda, Reversal Theory and British Muslims

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Paul R. Baines, Nicholas J. O'Shaughnessy, Kevin Moloney, Barry Richards, Sara Butler, Mark Gill
Journal: European Journal of Marketing
European Journal of Marketing (2010) 44 (3-4): 478–495.
https://doi.org/10.1108/03090561011020543
Published: 06 April 2010
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Journal Articles

The Peevish Penmen: Direct Mail and US Elections

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Nicholas J. O’Shaughnessy
Journal: European Journal of Marketing
European Journal of Marketing (1988) 22 (6): 36–44.
https://doi.org/10.1108/EUM0000000005288
Published: 01 June 1988
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Journal Articles

America's Political Market

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Nicholas J. O'Shaughnessy
Journal: European Journal of Marketing
European Journal of Marketing (1987) 21 (4): 60–66.
https://doi.org/10.1108/EUM0000000004693
Published: 01 April 1987
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Journal Articles

Strategy and the US Cultural Bias

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Nicholas J. O'Shaughnessy
Journal: European Journal of Marketing
European Journal of Marketing (1985) 19 (4): 23–32.
https://doi.org/10.1108/EUM0000000004743
Published: 01 April 1985
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