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Journal Articles

The dark side of political marketing: Islamist propaganda, Reversal Theory and British Muslims

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Paul R. Baines, Nicholas J. O'Shaughnessy, Kevin Moloney, Barry Richards, Sara Butler, Mark Gill
Journal: European Journal of Marketing
European Journal of Marketing (2010) 44 (3-4): 478–495.
https://doi.org/10.1108/03090561011020543
Published: 06 April 2010
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