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Keywords: Advertising theory
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Journal Articles
The elaboration likelihood model: review, critique and research agenda
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2014) 48 (11-12): 2033–2050.
Published: 04 November 2014
... concerning its relevance and validity in 21st century communication contexts. Philip J. Kitchen can be contacted at: philip.kitchen@esc-rennes.fr © Emerald Group Publishing Limited 2014 Persuasion Advertising theory Communications context Elaboration likelihood Multi-channel processing...
