... digital environments and the role of nutrition in consuming food media. By examining how mindsets interact with affective evaluations, this work demonstrates that a default mindset based on instinct can be shifted and thus alter subsequent behavioral intentions. Practical implications This work...

...Pascal Bruno; Valentyna Melnyk; Kyle B. Murray Purpose The literature to-date has focused on dimensions of emotions based on emotions’ affective state (captured by valence, arousal and dominance, PAD). However, it has ignored that emotional reactions also depend on emotions...

.... The field study, conducted on the Boston public transport network during a weather crisis, sought to determine how a provider should deliver their recovery response to match the consumer’s affective state. In the lab studies, the importance of tailoring a recovery message to the consumer’s state...

...Kacy K. Kim; Michael J. Gravier; Sukki Yoon; Sangdo Oh Purpose The purpose of this paper is to contrast two lay theories of how consumers draw affective inferences about their online bidding experiences. The active-bidder theory (smart-bidder theory) predicts that after winning a bid, highly...

... is an affective mechanism relating to relief theory. This mechanism is described as a break from emotional strain, resulting in the perception that an ad is funny (Rothbart, 1977). For A-S to be effective, the ad stimulus has to be mildly disrupting or include a sentimental image leading to empathy or relief...

... is known about the underlying processes of this effect. The purpose of the authors is to close the research gap by drawing on a consumer brand model of brand affect and trust as a means of explaining employer brand attractiveness. Design/methodology/approach – Students interested in working...

..., but lacks clarity as to whether this uncertainty results in negative or positive affective states. The aim of this paper is to explore the theoretical concept of consumer uncertainty. Design/methodology/approach The research adopts a qualitative exploratory approach through the use of interviews...

...George Christodoulides; Nina Michaelidou; Nikoletta Theofania Siamagka Purpose The role of affective states in consumer behaviour is well established. However, no study to date has examined online affective states empirically as a basis for constructing typologies of internet users...