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Keywords: Ageing
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2023) 57 (8): 1969–1995.
Published: 19 May 2023
...Natalia Yannopoulou; Danae Manika; Koblarp Chandrasapth; Mina Tajvidi; Victoria Wells Purpose Given the increased significance and rapid growth of an ageing population, this review paper aims to define the mature consumer segment chronologically to resolve definitional inconsistencies found...
