... conceptualization of marginal cost of CE and a set of factors that influence CE. Next, we develop agent-based models as a method to explore marginal cost of CE by tracking the diffusion process of organic and paid brand posts. To illustrate the application of our proposed method, we conduct two studies. In Study 1...

... consumer expectations. It systematically examines the interplay of product value and consumer heterogeneity in the dynamic process of new product diffusion under competition. Design/methodology/approach Drawing on traditional diffusion and choice models, this study develops an agent-based model...

.... The closest they come is when they claim that a modeler: Standards Methodology Sufficiency Agent-based modeling Validity Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take out. – Antoine de Saint-Exupery The note “Improving Agent-Based...

...Robert East; Mark D. Uncles; Jenni Romaniuk; Wendy Lomax Purpose This paper aims to review the validation of assumptions made in agent-based modeling of diffusion and the sufficiency (completeness) of the mechanisms assumed to operate. Design/methodology/approach One well-cited paper...