Jenni Romaniuk
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Journal Articles

Advancing the understanding of the pre-purchase stage of the customer journey for service brands

Rachel Fuller, Lara Stocchi, Thorsten Gruber, Jenni Romaniuk
Journal: European Journal of Marketing
European Journal of Marketing (2023) 57 (2): 360–386.
https://doi.org/10.1108/EJM-10-2021-0792
Published: 01 December 2022
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Journal Articles

How far is too far? : Investigating purchasing across packaged goods and services categories for retailer branded products

Magda Nenycz-Thiel, Jenni Romaniuk
Journal: European Journal of Marketing
European Journal of Marketing (2019) 53 (1): 108–120.
https://doi.org/10.1108/EJM-04-2017-0273
Published: 17 January 2019
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Journal Articles

Systematic response errors in self-reported category buying frequencies

Gosia Ludwichowska, Jenni Romaniuk, Magda Nenycz-Thiel
Journal: European Journal of Marketing
European Journal of Marketing (2017) 51 (7-8): 1440–1459.
https://doi.org/10.1108/EJM-07-2016-0408
Published: 11 July 2017
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Journal Articles

The relative influence of advertising and word-of-mouth on viewing new season television programmes

Jenni Romaniuk, Nicole Hartnett
Journal: European Journal of Marketing
European Journal of Marketing (2017) 51 (1): 65–81.
https://doi.org/10.1108/EJM-11-2015-0787
Published: 13 February 2017
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Journal Articles

Retaining the primetime television audience

Bryony Jardine, Jenni Romaniuk, John G. Dawes, Virginia Beal
Journal: European Journal of Marketing
European Journal of Marketing (2016) 50 (7-8): 1290–1307.
https://doi.org/10.1108/EJM-03-2015-0137
Published: 11 July 2016
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Journal Articles

Validation and sufficiency

Robert East, Mark D. Uncles, Jenni Romaniuk, Wendy Lomax
Journal: European Journal of Marketing
European Journal of Marketing (2016) 50 (3-4): 661–666.
https://doi.org/10.1108/EJM-02-2016-0113
Published: 11 April 2016
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Journal Articles

Improving agent-based models of diffusion

Robert East, Mark D. Uncles, Jenni Romaniuk, Wendy Lomax
Journal: European Journal of Marketing
European Journal of Marketing (2016) 50 (3-4): 639–646.
https://doi.org/10.1108/EJM-02-2015-0120
Published: 11 April 2016
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Journal Articles

Positive and negative brand beliefs and brand defection/uptake

Maxwell Winchester, Jenni Romaniuk, Svetlana Bogomolova
Journal: European Journal of Marketing
European Journal of Marketing (2008) 42 (5-6): 553–570.
https://doi.org/10.1108/03090560810862507
Published: 30 May 2008
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