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Journal Articles

Influence of dynamic content on visual attention during video advertisements

Brooke Wooley, Steven Bellman, Nicole Hartnett, Amy Rask, Duane Varan

European Journal of Marketing (2022) 56 (13): 137–166.

https://doi.org/10.1108/EJM-10-2020-0764

Published: 18 July 2022

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Journal Articles

Extending validity testing of the Persuasion Principles Index

Nicole Hartnett, Luke Greenacre, Rachel Kennedy, Byron Sharp

European Journal of Marketing (2020) 54 (9): 2245–2255.

https://doi.org/10.1108/EJM-12-2018-0865

Published: 07 July 2020

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Journal Articles

The relative influence of advertising and word-of-mouth on viewing new season television programmes

Jenni Romaniuk, Nicole Hartnett

European Journal of Marketing (2017) 51 (1): 65–81.

https://doi.org/10.1108/EJM-11-2015-0787

Published: 13 February 2017

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Journal Articles

Generalisability of advertising persuasion principles

Byron Sharp, Nicole Hartnett

European Journal of Marketing (2016) 50 (1-2): 301–305.

https://doi.org/10.1108/EJM-12-2015-0842

Published: 08 February 2016

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