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Journal Articles

Advancing the understanding of the pre-purchase stage of the customer journey for service brands

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Rachel Fuller, Lara Stocchi, Thorsten Gruber, Jenni Romaniuk
Journal: European Journal of Marketing
European Journal of Marketing (2023) 57 (2): 360–386.
https://doi.org/10.1108/EJM-10-2021-0792
Published: 01 December 2022
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