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Keywords: Airline industry
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Journal Articles
Incumbents’ marketing deterrence strategies and potential entrants’ time-to-entry: evidence from the US airline industry
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2024) 58 (10): 2265–2287.
Published: 16 October 2024
... and examine the moderating role of incumbents’ market-level resources and capabilities (R&Cs). Design/methodology/approach To test the hypotheses, an accelerated failure time model is applied to a rich data set of entry threats between 1997 and 2019 in the US airline industry. Findings...
Journal Articles
Incumbent defense strategies and new entrants market exit: the moderating role of relational market-based assets
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (5): 1556–1583.
Published: 13 May 2022
... the moderating role of incumbents’ relational market-based assets (RMBAs). Design/methodology/approach Drawing upon real options theory, an empirical study using logistic regression is conducted on a rich, multi-market data set of NE exits between 1997 and 2019 in the U.S. airline industry. Findings...
