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Keywords: Amazon.com
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2021) 55 (1): 297–314.
Published: 24 July 2020
.... Study 1 used a 2 (Volume: high/ low) * 3 (Valence: high/medium/low) within-subject experimental design. Study 2 analyzed real-world data from Amazon.com. Logistic and panel regression analyses were used to test the research hypotheses. Findings The studies confirmed the hypothesized effect...
