...Lixun Su; Annie Peng Cui; Saeed Samiee; Shaoming Zou Purpose This study aims to examine how international small and medium-sized enterprises (ISMEs) improve adaptive marketing capabilities (AMCs) through exploration, exploitation and ambidexterity (EEA) and thereby increase exporting performance...

... indicates territory-based B2B salespeople have a preferred customer engagement orientation that reflects a tendency for engaging in selling activities to new (i.e. hunters) and/or existing (i.e. farmers) customers, suggesting that managerial ambidexterity directives could have deleterious effects...

... of a strong brand with a clear and consistent brand image. © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Ambidexterity Brand orientation Brand performance Curvilinear Innovation orientation It is widely accepted that building...

... and impetus. The paper reveals that firms with high strategic ambidexterity exhibit significantly greater levels of strategic resources, decentralisation, product‐market strategy process effectiveness, and implementation effectiveness compared with low ambidexterity firms. Thus, strategic ambidexterity...