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Keywords: Ambidextrous competitive advantage
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Journal Articles
Understanding the role of entrepreneurial orientation in creating ambidextrous competitive advantage: a comparative-design, longitudinal study
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Journal:
European Journal of Marketing
European Journal of Marketing (2023) 57 (1): 89–124.
Published: 09 December 2022
... and/or outputs, such as a variety of innovation outputs (Arunachalam et al., 2018 ; Zhou et al., 2005) and innovation ambidexterity (Zhang et al., 2016). There is very limited understanding of the capability sources of ambidextrous competitive advantage, especially for developing...
