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Understanding the role of entrepreneurial orientation in creating ambidextrous competitive advantage: a comparative-design, longitudinal study

Yen-Chun Chen, Todd Arnold, Ping-Yu Liu, Chun-Yao Huang

European Journal of Marketing (2023) 57 (1): 89–124.

https://doi.org/10.1108/EJM-08-2021-0661

Published: 09 December 2022

View article titled, Understanding the role of entrepreneurial orientation in creating ambidextrous competitive advantage: a comparative-design, longitudinal study

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Journal Articles

Does alliance orientation matter for new product success? An empirical study of Taiwanese electronics firms

Yen-Chun Chen, Todd Arnold

European Journal of Marketing (2022) 56 (12): 3347–3380.

https://doi.org/10.1108/EJM-07-2021-0540

Published: 28 September 2022

View article titled, Does alliance orientation matter for new product success? An empirical study of Taiwanese electronics firms

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Journal Articles

Enhancing perceived product value through peripheral product anecdotes

Hillary J.D. Wiener, Joshua Wiener, Todd Arnold

European Journal of Marketing (2022) 56 (2): 375–399.

https://doi.org/10.1108/EJM-07-2020-0538

Published: 16 December 2021

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Journal Articles

Customer involvement, business capabilities and new product performance

Yen-Chun Chen, Todd Arnold, Hsien-Tung Tsai

European Journal of Marketing (2021) 55 (10): 2769–2793.

https://doi.org/10.1108/EJM-01-2020-0034

Published: 03 July 2021

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Journal Articles

Frontline employee authenticity and its influence upon adaptive selling outcomes: Perspectives from customers

Jaewon Yoo, Todd Arnold

European Journal of Marketing (2019) 53 (11): 2397–2418.

https://doi.org/10.1108/EJM-04-2017-0290

Published: 08 April 2019

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Understanding the role of entrepreneurial orientation in creating ambidextrous competitive advantage: a comparative-design, longitudinal study

Does alliance orientation matter for new product success? An empirical study of Taiwanese electronics firms

Enhancing perceived product value through peripheral product anecdotes

Customer involvement, business capabilities and new product performance

Frontline employee authenticity and its influence upon adaptive selling outcomes: Perspectives from customers

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