Skip to Main Content
Hillary J.D. Wiener
Close
Save search
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles

Making a positive (or negative) first impression with small talk

Available to Purchase
Hillary J.D. Wiener, Karen E. Flaherty, Joshua Wiener
Journal: European Journal of Marketing
European Journal of Marketing (2022) 56 (12): 3516–3544.
https://doi.org/10.1108/EJM-06-2021-0460
Published: 17 October 2022
View article titled, Making a positive (or negative) first impression with small talk
Open the PDF for Making a positive (or negative) first impression with small talk in another window
Add to Citation Manager for Making a positive (or negative) first impression with small talk
Journal Articles

Enhancing perceived product value through peripheral product anecdotes

Available to Purchase
Hillary J.D. Wiener, Joshua Wiener, Todd Arnold
Journal: European Journal of Marketing
European Journal of Marketing (2022) 56 (2): 375–399.
https://doi.org/10.1108/EJM-07-2020-0538
Published: 16 December 2021
View article titled, Enhancing perceived product value through peripheral product anecdotes
Open the PDF for Enhancing perceived product value through peripheral product anecdotes in another window
Add to Citation Manager for Enhancing perceived product value through peripheral product anecdotes
This Feature Is Available To Subscribers Only

or Create an Account

Close Modal
Close Modal