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Keywords: Analysis
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Journal Articles
Using open source data in developing competitive and marketing intelligence
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2008) 42 (7-8): 852–866.
Published: 25 July 2008
...Jonathan L. Calof; Sheila Wright; Craig S. Fleisher Purpose The paper seeks to show how the increasingly popular use of data and information acquired from open sources (OS) impacts competitive and marketing intelligence (C/MI). It describes the current state of the art in analysis efforts of open...
Journal Articles
The dynamics of public relations: Key constructs and the drive for professionalism at the practitioner, consultancy and industry levels
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2003) 37 (1-2): 298–328.
Published: 01 February 2003
... approach, examines “PR‐ness” at three different levels. Survey data were gathered from public relations consultancies in the UK. Exploratory factor analysis and confirmatory factor analysis were used to examine the responses of 297 public relations consultancies in England. As a result, the many driving...
Journal Articles
The Right of Reply: An Exchange of Views
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (1986) 20 (2): 5–7.
Published: 01 February 1986
... arguing for and against these with interesting and contrasting ideas. © MCB UP Limited 1986 Analysis Debate Marketing Retail products 5 The Right of Reply The editors of the European Journal of Marketing are always pleased when an article published by them provokes comment. "The Wheel...
