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Generalising results of an action research project in one work place to other situations: Principles and practice

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Frank Thompson, Chad Perry
Journal: European Journal of Marketing
European Journal of Marketing (2004) 38 (3-4): 401–417.
https://doi.org/10.1108/03090560410518611
Published: 01 March 2004
... Emerald Group Publishing Limited 2004 Action learning Analytical methods Management research Paradigms The action research methodology is a methodology that spirals through a four‐step process of planning, acting, observing and reflecting on results generated from a particular project...
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