Keywords: Anthropomorphic tendency
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Journal Articles
European Journal of Marketing (2016) 50 (5-6): 973–1002.
Published: 09 May 2016
...Kate Letheren; Kerri-Ann L. Kuhn; Ian Lings; Nigel K. Ll. Pope Purpose This paper aims to addresses an important gap in anthropomorphism research by examining the individual-level factors that correlate with anthropomorphic tendency. Design/methodology/approach The extant psychology, marketing...

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