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Journal Articles

Rules of (household) engagement: technology as manager, assistant and intern

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Kate Letheren, Rebekah Russell-Bennett, Rory Francis Mulcahy, Ryan McAndrew
Journal: European Journal of Marketing
European Journal of Marketing (2019) 53 (9): 1934–1961.
https://doi.org/10.1108/EJM-10-2017-0759
Published: 25 February 2019
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Journal Articles

Individual difference factors related to anthropomorphic tendency

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Kate Letheren, Kerri-Ann L. Kuhn, Ian Lings, Nigel K. Ll. Pope
Journal: European Journal of Marketing
European Journal of Marketing (2016) 50 (5-6): 973–1002.
https://doi.org/10.1108/EJM-05-2014-0291
Published: 09 May 2016
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