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Journal Articles

“Game on!” Pushing consumer buttons to change sustainable behavior: a gamification field study

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Rory Francis Mulcahy, Ryan McAndrew, Rebekah Russell-Bennett, Dawn Iacobucci
Journal: European Journal of Marketing
European Journal of Marketing (2021) 55 (10): 2593–2619.
https://doi.org/10.1108/EJM-05-2020-0341
Published: 18 June 2021
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Journal Articles

Rules of (household) engagement: technology as manager, assistant and intern

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Kate Letheren, Rebekah Russell-Bennett, Rory Francis Mulcahy, Ryan McAndrew
Journal: European Journal of Marketing
European Journal of Marketing (2019) 53 (9): 1934–1961.
https://doi.org/10.1108/EJM-10-2017-0759
Published: 25 February 2019
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