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Keywords: Anxiety
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Journal Articles
Brand love and brand addiction and their effects on consumers' negative behaviors
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (12): 3227–3248.
Published: 13 October 2022
...Muhammad Junaid; Marc Fetscherin; Khalid Hussain; Fujun Hou Purpose This study aims to investigate the relationship between brand love and brand addiction and their effects on consumers' negative behaviors with respect to excessive spending, trash-talking and the feeling of anxiety. Design...
Journal Articles
Consumption-oriented engagement in social network sites: Undesirable influence on personal well-being
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2019) 53 (7): 1355–1377.
Published: 27 March 2019
... information and experiences. To extend prior research, this study aims to examine the impact of consumption-oriented engagement (COE) in SNSs on young adult consumers’ personal well-being in terms of anxiety and self-esteem, as well as excessive spending. Design/methodology/approach Surveys were...
