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Journal Articles

Brand love and brand addiction and their effects on consumers' negative behaviors

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Muhammad Junaid, Marc Fetscherin, Khalid Hussain, Fujun Hou
Journal: European Journal of Marketing
European Journal of Marketing (2022) 56 (12): 3227–3248.
https://doi.org/10.1108/EJM-09-2019-0727
Published: 13 October 2022
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Journal Articles

Consumer wisdom: a mindful connection between healthy food advertising and obesity prevention

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Khalid Hussain, Muhammad Junaid, Muzhar Javed, Moazzam Ali, Asif Iqbal
Journal: European Journal of Marketing
European Journal of Marketing (2022) 56 (11): 3032–3053.
https://doi.org/10.1108/EJM-08-2021-0645
Published: 05 October 2022
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