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Journal Articles

Having less or saving more: the role of social responsibility perception in reducing guilt over luxury purchases

Sameeullah Khan, Asif Iqbal Fazili, Park Thaichon, Sara Quach, Mohd Ashraf Parry, Irfan Bashir

European Journal of Marketing (2024) 58 (6): 1566–1599.

https://doi.org/10.1108/EJM-10-2022-0744

Published: 27 May 2024

View article titled, Having less or saving more: the role of social responsibility perception in reducing guilt over luxury purchases

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Includes: Supplementary data

Journal Articles

Consumer wisdom: a mindful connection between healthy food advertising and obesity prevention

Khalid Hussain, Muhammad Junaid, Muzhar Javed, Moazzam Ali, Asif Iqbal

European Journal of Marketing (2022) 56 (11): 3032–3053.

https://doi.org/10.1108/EJM-08-2021-0645

Published: 05 October 2022

View article titled, Consumer wisdom: a mindful connection between healthy food advertising and obesity prevention

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